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This course starts with a basic understanding of the classical theory of pricing. It then progresses towards understanding and analysing cost-based pricing heuristics, demand curve analysis, and competition-based pricing. Pricing products or services is a challenging decision for many business owners.What is a good starting point for sound pricing decisions? This course provides an economic framework that lays the foundation for good pricing decisions. This course delves into the impact of cost, competition, and customer side factors on pricing. The course also goes into the company objectives that shape pricing goals. This course also covers the repercussions of pricing in the most recent and globally transformative event (i.e., COVID19).