Master the essentials of creating and customizing Google Search campaigns that get your ads in front of customers looking for what you offer. Learn best practices for keyword and bidding strategies, create effective text ads and boost campaign performance to reach your marketing goals. After completing this foundational Google Ads Search learning path, you'll be able to: Translate a vision for online marketing into a coherent digital marketing strategy Develop a Google Search strategy with wider company marketing plans Generate a plan to increase leads, sales or web traffic using Google Search Develop a plan to reach new and existing customers with Google Search Audiences Ensure your Search marketing plan is aligned with your digital marketing budget Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.
Overview
Syllabus
- Pre-Self-Assessment: Please answer the following questions. Your input will help us understand your starting point and continue to improve your learning experiences.
- Pre-Self-Assessment
- Study Google Ads Search
- Grow Your Business with Google Ads
- Explore the Value of Google Search
- Understand the Google Ads Auction
- Deliver the Right Message with Text Ads
- Make Ads Relevant with Search Ad Extensions
- Increase Efficiency with Automated Bidding
- Reach Valued Customers with Search Audiences
- Boost Performance with Optimization Score
- Increase Conversions with Performance Planner
- Post-Self-Assessment: Please answer the following questions to help us understand the quality of your learning experience and how we can improve going forward.
- Post-Self-Assessment
